Byredo by Ben Gorham
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham. It has an ambition to translate memories and emotions into products and experiences.
The brand is reinventing the world of luxury through a new approach. Where creation is led by emotions, expressing a full and limitless brand universe.
Byredo conceives objects using the highest quality materials available. High-end design details to fuel a renewed approach to modern luxury.
Gorham creates and develops a range of products such as fragrance, home, leather goods and accessories. You can find this brand in more than 40 countries in a very high-end exclusive network worldwide.
We believe that through creativity, we are able to develop timeless products, both meaningful and inspirational, to people and their lives.
A native Swede, born to an Indian mother and a Canadian father. Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he’d rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. As an outsider in the beauty industry, Ben is somewhat of an anomaly. He has been personal style and connection to fashion and art.
A warm and romantic vetiver inspired by Paris in the late 20’s and its infatuation with African culture, art, music and dance. A mix of Parisian avantgardism and African culture shaped a unique and vibrant expression. The intense life, the excess and euphoria is illustrated by Bal d’Afrique’s neroli, African marigold and Moroccan cedarwood.